Twenty years in marketing teaches you a lot, how to build a brand, how to move people, how to make something out of nothing and get it in front of the right audience at the right time.
It also teaches you when it is time to go deeper. And that deeper focus is ADA Title II digital accessibility.
What I brought with me
I did not leave marketing to build AX4E. Instead, I brought it with me. Every campaign, every audit framework, every client conversation about what digital presence actually means, that is the foundation this practice is built on. None of it is wasted, and all of it pointed here.
Why accessibility matters now
ADA Title II digital accessibility is one of the most consequential, most overlooked corners of the internet right now. Millions of people, people with disabilities, aging populations, low-bandwidth users, non-native speakers, are being quietly locked out of public services, government resources, and basic information every single day. Not out of malice. Out of inattention.
That is a solvable problem. Furthermore, it happens to sit at the intersection of everything I know how to do.
What AX4E does
AX4E is a digital audits and compliance practice. Because of that focus, it helps organizations of all sizes understand where they stand on ADA Title II digital accessibility, what is at risk, and how to fix it. Not just to check a box, but to actually serve the people they exist to serve.
Why I chose this
As a parent, a marketer, and someone who has been building things on the internet since before most people knew what it was, this is what all of that adds up to. Not a reinvention. A focus.
Specialize or get fossilized. I chose to specialize, and I chose this.
Let's make the web work for everyone.
R. Bradley Thompson is the founder of AX4E, a digital audits and compliance practice. He writes and consults on ADA Title II digital accessibility for organizations of all sizes.